Resume

Contact information

haileyelemon@gmail.com

💼 Work Experience

Digital Marketing Specialist & Graphic Designer/Assistant Manager of Operations

J.Q. Dickinson Salt-Works, Malden, West Virginia (December 2021 - Present)

I handle various graphic design duties in my current role, including designing over 100 unique shop signage and infographics. I create and manage content for social media accounts, which involves producing original photography, videos, and graphics. I also conduct ongoing market research and analyze data to optimize campaigns and drive higher conversion rates. I ensure that all websites related to the business are up-to-date. Additionally, I process incoming and outgoing products, manage inventory, and place product orders. I also provide exceptional customer experiences through effective communication and onsite tours of the salt production process.

UX/UI Designer and Graphic Designer

Freelance (December 2021-Present)

In this role, I collaborate with clients to plan and understand their project needs and preferences. I take charge of managing projects from the preliminary research stage all the way through to prototyping and user testing. I design websites, logos, and various other digital and print materials for clients, as well as mockups, prototypes, and other digital assets. Recent projects included designing an end-to-end mobile application for a local cafe, designing a book cover in the health and wellness industry, and illustrating a fictional world for a young adult novel.

Digital Content Writer

Remote Freelance (Jan 2020 - December 2021)

In this role, I wrote and edited various types of content, including copy, blog posts, product descriptions, and marketing materials. I have worked with over 25 long-term clients and completed over 100 short-term projects. To enhance visibility and reach, I optimized content for search engines and social media platforms. I conducted thorough research to ensure the accuracy and reliability of the content. Effective communication with clients was maintained throughout the process, aligning the vision for the final product and accommodating multiple project milestones and iterations.

Music Educator

Volunteer (2016 - 2020)

Implemented a philanthropic initiative to provide free musical instruction to motivated individuals from low-income backgrounds, spanning ages 6 to 60. Designed personalized curriculums tailored to each student's needs, tracking progress and guiding them toward achieving public performance goals.

🛠️ Skills

UX Research & analysis
UX/UI design principles
Writing & communication
Proofreading & editing
Artistic & creative
Visual Design Principles
Wireframing
User Testing & Prototyping
Information Architecture
Responsive Design
Collaboration & Teamwork Content Creation

💻 Technology

Figma

For over a year, Figma has been my design tool of choice so I am very comfortable with the program. As my skills in design grow, I find myself desiring more from my programs and therefore am constantly teaching myself new things in Figma.

Procreate

As a digital artist, Procreate is an invaluable tool! Before learning design, I used Procreate to draw and sketch. Now, I have found ways to incorporate this tool into my designs.

Sketch

I began my design journey in Sketch and really enjoyed the tool. Since it’s a lot like Figma, it is an easy transition between the two. I haven’t touched it in over a year, but I am confident getting back into it would be easy!

Adobe Creative Suite

Adobe’s extensive toolset makes designing simple and delightful! I have utilized various Adobe tools for my projects.

Nomad Sculpt

My 3D sculpting tool of choice!

📚 Education

West Virginia University, Morgantown — BA English, Minor in Music Performance, Cum Laude

Fall 2017- Fall 2020

Design Lab UX Academy Foundations Fall 2021

Design Lab UX Academy Winter 2021 - Spring 2023

International Baccalaureate Graduate — High School