Contact information
304-610-9241
haileyelemon@gmail.com
💼 Work Experience
Social Media Digital Marketing Manager, Photographer, & Graphic Designer
J.Q. Dickinson Salt-Works, Malden, West Virginia (October 2023 - Present)
In this role, I primarily manage all social media related to the business. I create all social media content, including photography, videography, SEO optimized blogs, email communications, and graphic designs. In addition to the creation of content, I also plan and distribute content based on business needs and marketing analytics. I also keep our various websites up to date and continuously measure traffic using Google Analytics. I use Google Search Console to inform myself with how customers discover us to also better inform my marketing decisions. I collaborate closely with the business owner target trends and come up with new business ideas.
Social Media Manager
Freelance (2024-Present)
As a freelance social media manager, I work with clients to connect their brand and image to the rest of the world. While specific duties vary with each client, I am most often creating and distributing content across various social media platforms. I work directly with each client to determine a social media marketing strategy that best fits their needs and consistently provide updates and maintain communication with my clients.
Photographer
Freelance (2024-Present)
As a freelance photographer, I am most often capturing the beauty of the mountain state! Additionally, I have provided services as a real estate photographer and portrait photographer.
UX/UI Designer
Freelance (December 2022-Present)
In this role, I collaborate with clients to plan and understand their project needs and preferences. I take charge of managing projects from the preliminary research stage all the way through to prototyping and user testing. I design websites, logos, and various other digital and print materials for clients, as well as mockups, prototypes, and other digital assets. Recent projects included designing an end-to-end mobile application for a cafe.
Assistant Manager of Operations
J.Q. Dickinson Salt-Works (2021-2023)
In this role, I helped manage business operations such as product production, product inventory, communication with stockists and vendors, as well as handling all reception and shipping of product. Additionally, I often worked directly with the public as an ambassador for the business, spreading awareness and sharing knowledge.
Digital Content Writer
Remote Freelance (Jan 2020 - December 2021)
In this role, I wrote and edited various types of content, including copy, blog posts, product descriptions, and marketing materials. I have worked with over 25 long-term clients and completed over 100 short-term projects. To enhance visibility and reach, I optimized content for search engines and social media platforms. I conducted thorough research to ensure the accuracy and reliability of the content. Effective communication with clients was maintained throughout the process, aligning the vision for the final product and accommodating multiple project milestones and iterations.
Artist & Graphic Designer
Freelance (2019-Present)
As freelance artist and graphic designer, I make my clients’ visions a reality. With my UX/UI experience, I am able to create designs with an experience in mind rather than just a visual. With my degree in English, I am able to create strong copy for graphics when needed. Most recently in this role I have designed a poster for Hurricane Helene relief efforts as part of a local donation drive. My favorite project has been collaborating with a children’s book author on illustrating their book.
🛠️ Hard Skills
😊 Soft Skills
- UX Research & Analysis
- Collaborative
- UX/UI Design Principles
- Artistic & creative
- Writing & Communication
- Driven & passionate
- Proofreading & Editing
- Communicative
- Visual Design Principles
- Comfortable with independence
- Wireframing
- Time management
- User Testing & Prototyping
- Organized
- Information Architecture
- Problem-solving
- Responsive Design
- Detail-oriented
- Collaboration & Teamwork Content Creation
- SEO Writing
- Google Analytics
- Video Editing
- Graphic Design
- Email Design
💻 Tools
Figma
Figma is my main tool for UX/UI design and is sometimes useful for general graphic designs. I am very familiar with this tool.
Canva
I use Canva for quick, simple graphic designs. I am very accustomed to this tool.
Procreate
As a digital artist, Procreate is an invaluable tool! Before learning design, I used Procreate to draw and sketch. Now, I have found ways to incorporate this tool into my designs. I am very proficient in this tool.
Photoshop
I use Photoshop to create more complex graphic designs as well as make edits to photos that Lightroom is not equipped for. While Photoshop is not my tool of choice, it is an invaluable resource to my workflow. I am constantly expanding my knowledge of Photoshop’s capabilities.
Lightroom
Lightroom is my tool of choice for editing my photography. I use it in my workflow for my social media clients to maintain their voice through brand-accurate color grading and editing. I am very comfortable with this tool.
Nomad Sculpt
My 3D sculpting tool of choice!
📚 Education
West Virginia University, Morgantown WV — BA English, Minor in Music Performance, Cum Laude
Fall 2017- Fall 2020
Design Lab UX Academy Foundations Fall 2021
Design Lab UX Academy Winter 2021 - Spring 2023
International Baccalaureate Graduate — High School