I believe the most effective social media strategy is to deliver high-quality content that provides a valuable and engaging user experience.
Check out my work! 👇
Content Creation
Business Photography Examples
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Graphic Design Examples
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Videography/Editing Examples
https://www.tiktok.com/@jqdsalt/video/7291021438528752942
https://www.instagram.com/reel/C2QKF0nPazo/
https://www.tiktok.com/@jqdsalt/video/7301423015525387562
Metrics
👉 Since my hire date (Oct 2023), J.Q. Dickinson Salt-Works has seen:
- 228% increase in reach
- 25% increase in followers
- A higher level of published content than other similar businesses
- Above average click through rates
- Above average email open rates
(across Instagram, Facebook, and email with organic marketing)
👉 Since my hire date (earlier this year), a current social media management client has seen:
- 623% increase in reach
- 249% increase in followers
(across Instagram and Facebook with a mixture of organic and paid marketing)
How did I achieve this?
I focus my campaigns on user experience and what users would find valuable. I have found most users really value knowledge and love learning something new, so this is how I approach social media. Additionally, using high-quality eye-catching photos, videos, and graphics is important to drive engagement.
I constantly look for opportunities to potentially reach new users as well as strengthen relationships with current users. For example, prior to my hire J.Q. Dickinson Salt-Works did not have a TikTok account. Users highly value video content, so I knew this was a gap that needed filled. Additionally, I recently established a weekly newsletter campaign to engage our current customers and increase brand loyalty.